Monday, July 13, 2009

Moving on to Operations

Now that you've converted your club, and you've figured out how you're going to get the word out to your members and prospects, there are a few operational items you will need to address. The first thing to consider is your waiver.

You will need to develop a new waiver for prospective members to sign when they join your club. It should address the basic waiver items, as well as additional things related to 24/7 access, such as:
  1. The fact that the club will not be staffed at all times, and the member understands this and chooses to use the club during unstaffed hours at their own risk
  2. The fact that panic buttons are located throughout the club, and panic necklaces are available as well. Members are advised to use them.
  3. It is suggested that members never work out by themselves, they should always have a workout partner during unstaffed hours.

In addition to creating a waiver for new members, you should also have a waiver addendum for your existing members to sign. The addendum would simply discuss many of the same points listed above, but it would be in addition to the waiver that the member has already signed when they first joined.

As always, you should check with both your insurance agent and your attorney to make sure that the waiver and waiver addendum meet their requirements.

Next post, I will discuss rules and regulations, and more importantly, enforcing them.

2 comments:

Anonymous said...

If the door is always locked, and members have to swipe a cars to get in, how do you sell memberships to propspective customers?

Lee said...

Great question! Most clubs post staffed hours during the peak times of the day. But another way to do this is to enable members to buy memberships online. I can't believe how many club owners don't allow members to be able to join the club online! They are leaving money on the table! And if you're a gym owner that doesn't even have a website, what are you thinking? Get in touch with me and let me talk some sense into you! Thanks for the comment!