There are many facets to converting your club to 24 hour access, but I plan to break it down into 3 main areas - technology, marketing/promotion, and operations. Of the three overall sections, I will spend the most time describing the technology required to run a 24 hour operation - mainly because it is my favorite area.
I have always been what marketing experts refer to as an "early adopter" when it comes to new technology - latching on to it as soon as I can afford to. That means that I tend to use technical products before most people do - sometimes it's a good thing, and sometimes it isn't. The good part about being an early adopter is that I am able to use new products for my own gain before they are widely available. The bad thing is, I usually pay more for the products since they are not usually being massed produced when I buy them.
My interest in technology is not the only reason that I plan to spend the most time on that subject. The fact is, installing the various technology required to run a 24/7 club is sort of the first step required to operate one. For example, you won't need to know how to market and promote your 24/7 club until you actually have one to promote! On top of that, there's no reason to know the ins and outs of operating this type of club until you actually own one. And believe me, operating a 24/7 club is quite different than running a traditional fitness club.
In my next post, I plan to introduce you to the various types of technology needed ... stay tuned.
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